The short version. Sign-in is passwordless. Your face photo is processed on your device and never uploaded. The details you share personalize your readings and are never sold or shared with advertisers. Reading text is generated by Anthropic's Claude through a secure proxy. You can permanently delete everything from inside the app at any time.
This Privacy Policy describes how Simara (“Simara”, “we”, “us”) handles personal data in connection with the Simara iOS application and the website at asksimara.com. Simara is operated by Reklam Beş Tanıtım ve Bilişim Hizmetleri Danışmanlık Turizm Ticaret Limited Şirketi (“Reklam5”), the data controller for the personal data described here. Registered office: Kazlıçeşme Mah. Sahil Yolu Abay Cad. Hedef Renault Plaza No:84, Zeytinburnu, İstanbul 34020, Türkiye (Zeytinburnu Tax Office; VKN 7340591169). You can reach us about any privacy matter at support@asksimara.com or info@reklam5.com.
What we collect
Account & sign-in
Simara uses passwordless authentication: you sign in with a one-time code sent to your email address. We store your email to identify your account. We do not create or store passwords.
Profile details you choose to provide
To personalize your readings, you may optionally provide: first name, date of birth, optional birth time, gender, relationship status, and birth city. You control what you share, and you can edit or remove these details in the app.
Reading content
The questions you ask and the readings you receive are stored on your device. If you have an active subscription, your readings are also stored in our backend so your history syncs across your devices. On the free tier, your reading history stays local to your device.
Diagnostics
We do not use third-party advertising or analytics trackers. We keep only the limited operational data needed to run the service reliably — such as error and security logs and anonymous view counts on public share links. Our App Store privacy labels reflect the data described in this policy.
Your face scan (“your Sima”)
The photo never leaves your device. When you set up your face anchor, the image is processed on-device. Facial landmarks are computed locally to create your Sima — a numerical signature. The photograph itself is not uploaded to, or stored on, our servers.
Your Sima signature personalizes future readings. We do not upload, store, or transmit your facial photograph or any biometric template that could be used to identify you. Only non-identifying derived values — numeric “energy” scores and a chosen archetype — are saved alongside your readings. Because no biometric identifier is collected or retained, we do not process special-category biometric data. The face scan runs on your device with your consent, which you give by choosing to scan and can withdraw at any time by deleting your data.
How we use your information
- To provide the core experience — Ask, Tarot, Coffee, and Astrology readings — personalized to your Sima and the details you share.
- To sync your reading history across your devices.
- To authenticate you and secure your account.
- To operate payments and subscriptions through Apple and RevenueCat.
- To respond to support requests.
We do not sell your personal data, and we do not share it with advertisers. Simara is intended for self-reflection, entertainment, and wellbeing — it is not medical, psychological, or financial advice.
AI & how readings are generated
Reading text is generated by Anthropic's Claude, accessed through a secure server-side proxy that we operate. The proxy sends only the context needed to generate your reading — for example your question, the relevant reading inputs (such as the tarot cards drawn, computed astrological placements, or derived energy scores), and your chosen language. Your first name is deliberately not included in tarot, coffee, or astrology prompts. Under Anthropic's commercial terms, prompt inputs and outputs are not used to train Anthropic's models. See Anthropic's Privacy Policy and Usage Policy.
Sub-processors
We rely on a small set of vetted providers to operate Simara:
- Supabase — authentication and database, hosted in the EU.
- Anthropic — AI generation of reading text.
- RevenueCat — subscription management.
- Apple — payments and app distribution.
- Cloudflare — hosting of public share links.
Each provider acts as a processor that handles only the data needed for its function. Where a provider processes data outside the EEA/UK, that transfer is covered by appropriate safeguards such as the EU Standard Contractual Clauses together with each provider's Data Processing Addendum. We keep this list current as our providers change.
Payments
Purchases and subscriptions are handled by Apple and RevenueCat. We never see or store your card details. We may receive a subscription status (active/expired) to unlock features.
Data retention & deletion
You can permanently delete your account and all associated data from inside the app at any time, under Profile → Delete account. Deletion cascades across your data and removes your authentication user. See our step-by-step guide at Delete your account.
We keep your account and reading data for as long as your account is active. When you delete your account, your data is removed from our live systems promptly and purged from encrypted backups within 30 days. We may retain a minimal record of a transaction where the law requires it for legal, tax, or fraud-prevention purposes, and only for as long as that obligation lasts.
Your rights (GDPR & similar)
Depending on where you live, you may have the right to access, rectify, erase, restrict, or port your personal data, and to object to certain processing. You can exercise many of these directly in the app, or contact us and we'll help.
To make a request, email support@asksimara.com. We process your data to provide the service you request (performance of our contract with you), to keep the service secure and operational (our legitimate interests), to meet legal obligations, and — for the optional face scan — on the basis of your consent. We aim to respond within 30 days. If you are in the EEA or UK you may also lodge a complaint with your local data-protection supervisory authority; in Türkiye, with the Kişisel Verileri Koruma Kurumu (KVKK).
Children
Simara is not directed to children. It is not intended for users under 13, or under 16 where required in the EU. We do not knowingly collect personal data from children, and if we learn that we have, we will delete it. If you believe a child has provided us personal data, contact support@asksimara.com.
Changes to this policy
We may update this policy as Simara evolves. We'll revise the “last updated” date above and, for material changes, give a more prominent notice in the app or by email before the change takes effect. Where the law requires it, we'll ask for your renewed consent.
Contact us
Questions about privacy? Email support@asksimara.com (monitored by our team) or info@reklam5.com. Postal: Reklam Beş Tanıtım ve Bilişim Hizmetleri Danışmanlık Turizm Ticaret Ltd. Şti., Kazlıçeşme Mah. Sahil Yolu Abay Cad. Hedef Renault Plaza No:84, Zeytinburnu, İstanbul 34020, Türkiye · Tel +90 212 356 21 66.