The short version. Sign-in is passwordless. Your face photo is processed on your device and never uploaded. The details you share personalize your readings and are never sold or shared with advertisers. Reading text is generated by Anthropic's Claude through a secure proxy. You can permanently delete everything from inside the app at any time.
This Privacy Policy describes how Simara (“Simara”, “we”, “us”) handles personal data in connection with the Simara iOS application and the website at asksimara.com. [REVIEW WITH COUNSEL] Insert the controlling legal entity name, registered address, and (if required) EU/UK representative and Data Protection Officer contact.
What we collect
Account & sign-in
Simara uses passwordless authentication: you sign in with a one-time code sent to your email address. We store your email to identify your account. We do not create or store passwords.
Profile details you choose to provide
To personalize your readings, you may optionally provide: first name, date of birth, optional birth time, gender, relationship status, and birth city. You control what you share, and you can edit or remove these details in the app.
Reading content
The questions you ask and the readings you receive may be stored in our backend so your history can sync across your devices. [REVIEW WITH COUNSEL] Confirm whether history sync is limited to subscribers and describe any free-tier local-only behavior.
Diagnostics
[REVIEW WITH COUNSEL] Confirm what device/usage diagnostics (if any) are collected and through which providers, and reflect that here and in the App Store privacy nutrition labels.
Your face scan (“your Sima”)
The photo never leaves your device. When you set up your face anchor, the image is processed on-device. Facial landmarks are computed locally to create your Sima — a numerical signature. The photograph itself is not uploaded to, or stored on, our servers.
Your Sima signature personalizes future readings. [REVIEW WITH COUNSEL] Confirm exactly which derived facial data (if any) is transmitted or stored server-side versus kept on-device, and classify it correctly under GDPR (special-category / biometric data) with the appropriate lawful basis and explicit consent flow.
How we use your information
- To provide the core experience — Ask, Tarot, Coffee, and Astrology readings — personalized to your Sima and the details you share.
- To sync your reading history across your devices.
- To authenticate you and secure your account.
- To operate payments and subscriptions through Apple and RevenueCat.
- To respond to support requests.
We do not sell your personal data, and we do not share it with advertisers. Simara is intended for self-reflection, entertainment, and wellbeing — it is not medical, psychological, or financial advice.
AI & how readings are generated
Reading text is generated by Anthropic's Claude, accessed through a secure server-side proxy that we operate. The proxy sends the prompt context needed to generate your reading. [REVIEW WITH COUNSEL] Confirm and state precisely which fields are included in prompts, that inputs are not used to train third-party models, and link Anthropic's applicable terms/usage policies.
Sub-processors
We rely on a small set of vetted providers to operate Simara:
- Supabase — authentication and database, hosted in the EU.
- Anthropic — AI generation of reading text.
- RevenueCat — subscription management.
- Apple — payments and app distribution.
- Cloudflare — hosting of public share links.
[REVIEW WITH COUNSEL] Confirm each processor's role and data-processing terms, list data-transfer mechanisms (e.g. SCCs) for any processing outside the EEA/UK, and keep this list current.
Payments
Purchases and subscriptions are handled by Apple and RevenueCat. We never see or store your card details. We may receive a subscription status (active/expired) to unlock features.
Data retention & deletion
You can permanently delete your account and all associated data from inside the app at any time, under Profile → Delete account. Deletion cascades across your data and removes your authentication user. See our step-by-step guide at Delete your account.
[REVIEW WITH COUNSEL] State concrete retention periods, any backup-purge windows, and any data retained for legal/financial obligations after account deletion.
Your rights (GDPR & similar)
Depending on where you live, you may have the right to access, rectify, erase, restrict, or port your personal data, and to object to certain processing. You can exercise many of these directly in the app, or contact us and we'll help.
To make a request, email support@asksimara.com. [REVIEW WITH COUNSEL] Add lawful bases per processing purpose, your supervisory authority & right to lodge a complaint, and response timelines.
Children
Simara is not directed to children. It is not intended for users under 13 (or under 16 where required in the EU). We do not knowingly collect personal data from children. [REVIEW WITH COUNSEL] Confirm the age threshold per market and your verification approach.
Changes to this policy
We may update this policy as Simara evolves. We'll revise the “last updated” date above and, for material changes, provide a more prominent notice. [REVIEW WITH COUNSEL] Define how material changes are notified and whether renewed consent is required.
Contact us
Questions about privacy? Email support@asksimara.com. [REVIEW WITH COUNSEL] Confirm this mailbox is monitored and add the postal address / representative details required in your markets.